Frontier Magazine

Product Profile

Rouge Pur Couture Vernis a Levres

Yves Saint Laurent, , 6ml

Rouge Pur Couture Vernis a Levres

Company: L’Oréal Produits de Luxe International

Status: New to travel-retail

Launch: February 2012

Region: Worldwide

Target: Travelling women who 'dare ultra glossy, vibrant colour that finally lasts'

Concept: Described as 'the next generation of lip technology', Yves Saint Laurent's new Rouge Pur Couture Vernis a Levres is billed as 'a whole new way to make up lips. A cross between a lip stick, lip gloss and lip stain, Rouge Pur Couture Vernis a Levres is said to offer 'skin deep colour and a wet look that lasts and lasts'. Available in 18 shades, the product features a specifically-designed spatula applicator.

Contact Name: Christine Brasseur

Contact Email: cbrasseur@luxe.loreal.com

L’Oréal Produits de Luxe International

Address: 74 rue Anatole

92691 Levallois

Paris, FRANCE

Contact Name: Olivier Teboul

Contact Position: International Marketing Director

Contact Email: oteboul@loreal.luxe.com

Contact Tel: +33 (0)1 49 64 66 47

 

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