Company: L’Oréal Produits de Luxe International
Status: New to travel-retail
Launch: February 2012
Region: Worldwide
Target: Travelling women who 'dare ultra glossy, vibrant colour that finally lasts'
Concept: Described as 'the next generation of lip technology', Yves Saint Laurent's new Rouge Pur Couture Vernis a Levres is billed as 'a whole new way to make up lips. A cross between a lip stick, lip gloss and lip stain, Rouge Pur Couture Vernis a Levres is said to offer 'skin deep colour and a wet look that lasts and lasts'. Available in 18 shades, the product features a specifically-designed spatula applicator.
Contact Name: Christine Brasseur
Contact Email: cbrasseur@luxe.loreal.com
Address: 74 rue Anatole
92691 Levallois
Paris, FRANCE
Contact Name: Olivier Teboul
Contact Position: International Marketing Director
Contact Email: oteboul@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 47
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