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Sheer Mist
La Prairie, €85-€95, 50ml
Company: La Prairie Group
Status: New to travel-retail
Launch: May 2009
Region: Worldwide
Target: Female travellers
Concept: Taking into consideration that women sometimes want to wear lighter versions of their favourite fragrances, La Prairie introduces the Sheer Mist edition of its popular Silver Rain and Midnight Rain fragrances. Continue to use the symbolic raindrop imagery introduced last year (see Silver Rain), these new fragrances with Silver Rain Sheer Mist (€95) topped in silver and Midnight Rain Sheer Mist (€85) topped with black glittering holographic pigments.
Contact Name: Maike Kiessling
Contact Email: maike.kiessling@laprairiegroup.com
La Prairie Group
Address: Industriestrasse 8
CH-8604 Volketswil
Laboratories La Prairie SA
Contact Name: Maike Kiessling
Contact Position: Managing director - distributor markets and duty free
Contact Email: maike.kiessling@laprairiegroup.com
Contact Tel: +41 44947 8160
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