Frontier Magazine

Product Profile

Sweet Delicious

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Sweet Delicious

Company: Estée Lauder Companies

Status: Limited edition, new to travel-retail

Launch: From February 2012

Region: Europe, the Middle East, Africa and the Americas, February 2012; Asia, April 2012

Target: Travelling women

Concept: With notes that have inspired a cupcake recipe, the new Sweet Delicious collection has a definite baking theme. Sweet Delicious Tart Key Lime centres around a key lime pie accord while orange zest, bergamot, mandarin, vibrant neroli, basil macaron and ginger wrapped in feminine violet leaves all make an appearance. Sweet Delicious Pink Macaron (pictured) is described as a delicate floral layered over a creamy base, featuring nectarine, kumquat, pomegranate and a rose marzipan accord, plus rich woods and tonka beans. Finally, Sweet Delicious Creamy Meringue has a zesty citrus top with lemon cream, bergamot and a scrumptious “crepe Suzette” accord; a heart of yellow freesia, plumeria and passion flower; and a base including dry cedarwood atlas, white amber and musk.

Contact Name: Annette Alvarenga-Johnson

Contact Email: ajohnson@estee-lauder.co.uk

Estée Lauder Companies

Address: 180 Great Portland Street

London

W1W 5QZ

Contact Name: Annette Alvarenga-Johnson

Contact Position: Manager - Administration and Communications

Contact Email: ajohnson@estee-lauder.co.uk

Contact Tel: +44 (0)870 034 6808

 

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