Frontier Magazine

Product Profile

Take It Away

Estée Lauder, ,

Take It Away

Company: Estée Lauder Companies

Status: New product

Launch: June 2008

Region: Asian markets

Target: Asia women

Concept: Estée Lauder has introduced a new and improved cleansing collection specifically designed for Asian skin. The new Take It Away Gentle Cleansers and Makeup Removers leave the skin clean, hydrated and soothed, ready for the next step of skincare routine. Take It Away Gentle Cleanser and Makeup Removers include three new formulas to care for the skin: Take It Away Gentle Cleansing Oil, Take It Away Gentle Eye and Lip LongWear Makeup Remover, and Take It Away Gentle Cleansing Milk. Estée Lauder's new Take It Away formulas combine the benefits of gentle botanical ingredients and the latest technology.

Contact Name: Annette Alvarenga-Johnson

Contact Email: ajohnson@estee-lauder.co.uk

Estée Lauder Companies

Address: 180 Great Portland Street

London

W1W 5QZ

Contact Name: Annette Alvarenga-Johnson

Contact Position: Manager - Administration and Communications

Contact Email: ajohnson@estee-lauder.co.uk

Contact Tel: +44 (0)870 034 6808

 

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