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The Big Pony Collection for Women
Ralph Lauren, , 50ml
Company: L’Oréal Produits de Luxe International
Status: New to travel-retail
Launch: March 2012
Region: Europe, Asia, Americas
Target: Playful and versatile young women
Concept: Following the success of the Big Pony Collection for Men, Ralph Lauren has introduced four new fragrances for women. Number 1 is a floral citrus featuring grapefruit and blue lotus, and is described as 'the sporty fragrance for confident and fearless women'. Number 2, aimed at 'seductive and spontaneous women', is a fruity floriental with notes of cranberry and tonka mousse. Number 3 features pear and mimosa and is for 'rebellious and independent women'; while Number 4, containing wild cherry and purple amber, is an oriental floral for 'daring and dynamic women'.
Contact Name: Christine Brasseur
Contact Email: cbrasseur@luxe.loreal.com
L’Oréal Produits de Luxe International
Address: 74 rue Anatole
92691 Levallois
Paris, FRANCE
Contact Name: Olivier Teboul
Contact Position: International Marketing Director
Contact Email: oteboul@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 47
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