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Toblerone Fruit & Nut
Kraft Foods World Travel Retail, CHF 14.50 (€8-9), 6x100g multipack bundle
Brand: Toblerone
Status: New to travel-retail
Launch: January 2008
Target: All travellers/Limited edition
Concept: The number one confectionery brand in travel-retail has launched two limited edition line extensions to mark its 100th anniversary this year. The 400g bar and 6x100g multipack Fruit & Nut varieties exceeded all sales expectations when tested in the UK domestic market and the supplier is now hoping for similiar sucess in travel-retail.
Contact Name: Natalia Sanz
Contact Email: nsanz@krafteurope.com
Kraft Foods World Travel Retail
Address: Bellerivestrasse 203, P.O. Box 1531
8032 Zurich
Switzerland
Contact Name: Natalia Sanz
Contact Position: Manager marketing
Contact Email: nsanz@krafteurope.com
Contact Tel: +41 44 387 81 35
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