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Toblerone Tobelle
Toblerone, €5.90 ,
Company: Kraft Foods World Travel Retail
Status: New to travel-retail
Launch: Planned for launch in April 2010, but due to high interest, the launch was brought forward to November 2009.
Target: Travellers who are looking for a refined gift to bring home to relatives, friends or business partners.
Concept: Thin and refined triangles of Toblerone Swiss milk chocolate with honey and almond nougat. An iconic brand in an easier-to-eat format. With packaging inspired by jewel boxes, the triangular box with ribbon has gift appeal.
Contact Name: Natalia Sanz
Contact Email: NSanz@krafteurope.com
Kraft Foods World Travel Retail
Address: Bellerivestrasse 203, P.O. Box 1531
8032 Zurich
Switzerland
Contact Name: Natalia Sanz
Contact Position: Manager marketing
Contact Email: nsanz@krafteurope.com
Contact Tel: +41 44 387 81 35
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