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Trident Multi-pack
Trident, ,
Company: Kraft Foods World Travel Retail
Status: Travel-retail exclusive
Launch: March 2011
Region: Worldwide
Target: All travellers
Concept: The newly launched travel-retail exclusive Trident multi-pack range has been designed to meet traveller's needs and perfectly taps into the impulse-driven character of the gum segment. The convenient pack formats fit easily into a traveller's bags and offer a range of carefully selected flavours, including worldwide best-seller refreshing mint and a variety of favourite fruit flavours. In addition to the popular soft chewing gum formats, the new multi-packs are also available with innovative centre-filled chewing gums.
Contact Name: Andrea Wenzel
Contact Email: awenzel@kraftfoods.com
Kraft Foods World Travel Retail
Address: Bellerivestrasse 203, P.O. Box 1531
8032 Zurich
Switzerland
Contact Name: Natalia Sanz
Contact Position: Manager marketing
Contact Email: nsanz@krafteurope.com
Contact Tel: +41 44 387 81 35
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