Frontier Magazine

Product Profile

Trio l'Absolu Rouge Advanced replenishing and reshaping lip

Lancôme (L’Oréal Produits de Luxe International), €27, Three shades in one pack

Trio l'Absolu Rouge Advanced replenishing and reshaping lip

Brand: Lancôme

Status: Travel-retail exclusive

Launch: Sept 2008

Region: Worldwide

Target: Female travellers

Concept: Lancôme has created a travel exclusive Trio l'Absolu Rouge for female travellers, which will include three shades in one pack. Using a new enriched formula and technology, l'Absolu Rouge enhances the natural lip line, plumps and moisturises. Clinical tests also show that using the lipsticks can also reduce wrinkles and make them look visibly smoother.

Contact Name: Christine Brasseur

Contact Email: cbrasseur@luxe.loreal.com

Lancôme (L’Oréal Produits de Luxe International)

Address: 74 rue Anatole France

92691 Levallois-Perret

Cedex, France

Contact Name: Gersende de Barbeyrac

Contact Position: International marketing director

Contact Email: gdebarbeyrac@loreal.luxe.com

Contact Tel: +33 (0)1 49 64 66 33

 

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