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Trio l'Absolu Rouge Advanced replenishing and reshaping lip
Lancôme, €27, Three shades in one pack
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Company: Lancôme (L’Oréal Produits de Luxe International)
Status: Travel-retail exclusive
Launch: Sept 2008
Region: Worldwide
Target: Female travellers
Concept: Lancôme has created a travel exclusive Trio l'Absolu Rouge for female travellers, which will include three shades in one pack. Using a new enriched formula and technology, l'Absolu Rouge enhances the natural lip line, plumps and moisturises. Clinical tests also show that using the lipsticks can also reduce wrinkles and make them look visibly smoother.
Contact Name: Christine Brasseur
Contact Email: cbrasseur@luxe.loreal.com
Lancôme (L’Oréal Produits de Luxe International)
Address: 74 rue Anatole France
92691 Levallois-Perret
Cedex, France
Contact Name: Gersende de Barbeyrac
Contact Position: International marketing director
Contact Email: gdebarbeyrac@loreal.luxe.com
Contact Tel: +33 (0)1 49 64 66 33
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