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Truth or Dare by Madonna
, €35-€62, 30ml, 50ml, 75ml
Status: New to travel-retail
Launch: May 2012
Region: Worldwide
Target: Travelling women
Concept: Coty Prestige, a division of Coty Inc., has announced that it has signed an agreement with MG Icon LLC, a joint venture between Madonna, Guy Oseary, and Iconix Brand Group, Inc., to launch the icon’s first fragrance. The fragrance, Truth or Dare by Madonna, will debut exclusively at Macy’s in April 2012 in the United States, with global distribution beginning in May. The agreement with Coty marks the first time Madonna, the top selling female recording artist of all time, with more than 300 million records sold worldwide, will launch a fragrance. Truth or Dare by Madonna will be a signature floral fragrance. Its unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light. The bottle plays up the Truth or Dare duality – a classic and sophisticated shape, with modern and edgy detailing.
Contact Name: Ashley Barrett
Contact Email: ashley_barrett@cotyinc.com
Coty Prestige
Address: Rue de Lyon 87
1203 Geneva
Switzerland
Contact Name: Rusty Wright
Contact Position: Marketing director travel retail
Contact Email: russell_right@cotyinc.com
Contact Tel: 0041 22 591 8137
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