Company: Estée Lauder Companies
Status: New to travel-retail
Launch: October 2011
Region: Worldwide, excluding China
Target: Women across the globe concerned by lack of radiance
Concept: Lack of radiance continues to rank as a top 10 skin care concern for women across the globe. The causes associated with skin dullness are varied: UV exposure, lack of moisture, poor cell turnover, sleep deprivation and the natural ageing process. For years the answer has included daily exfoliation. But many women with dry or sensitive skin hesitate to exfoliate due to concerns with increased dryness. Clinique’s new Turnaround Overnight Radiance Moisturizer claims to have the solution. The latest additions to the brand's best-selling Turnaround range were specifically designed to provide a new, improved benefit - gentle yet high performance exfoliation with moisturisation. This is said to result in moist, comfortable skin that exudes a radiant glow, almost as if it was lit from within. Also available is the new Turnaround Concentrate Radiance Renewer available from October 2011 in Asia (excluding China) and November in Europe, the Middle East, Africa and the Americas.
Contact Name: Annette Johnson
Contact Email: ajohnson@estee-lauder.co.uk
Address: 180 Great Portland Street
London
W1W 5QZ
Contact Name: Annette Alvarenga-Johnson
Contact Position: Manager - Administration and Communications
Contact Email: ajohnson@estee-lauder.co.uk
Contact Tel: +44 (0)870 034 6808
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