Frontier Magazine

Product Profile

Turnaround Overnight Radiance Moisturizer

Clinique, , 50ml

Turnaround Overnight Radiance Moisturizer

Company: Estée Lauder Companies

Status: New to travel-retail

Launch: October 2011

Region: Worldwide, excluding China

Target: Women across the globe concerned by lack of radiance

Concept: Lack of radiance continues to rank as a top 10 skin care concern for women across the globe. The causes associated with skin dullness are varied: UV exposure, lack of moisture, poor cell turnover, sleep deprivation and the natural ageing process. For years the answer has included daily exfoliation. But many women with dry or sensitive skin hesitate to exfoliate due to concerns with increased dryness. Clinique’s new Turnaround Overnight Radiance Moisturizer claims to have the solution. The latest additions to the brand's best-selling Turnaround range were specifically designed to provide a new, improved benefit - gentle yet high performance exfoliation with moisturisation. This is said to result in moist, comfortable skin that exudes a radiant glow, almost as if it was lit from within. Also available is the new Turnaround Concentrate Radiance Renewer available from October 2011 in Asia (excluding China) and November in Europe, the Middle East, Africa and the Americas.

Contact Name: Annette Johnson

Contact Email: ajohnson@estee-lauder.co.uk

Estée Lauder Companies

Address: 180 Great Portland Street

London

W1W 5QZ

Contact Name: Annette Alvarenga-Johnson

Contact Position: Manager - Administration and Communications

Contact Email: ajohnson@estee-lauder.co.uk

Contact Tel: +44 (0)870 034 6808

 

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