Company: Estée Lauder Companies
Status: New to travel retail
Launch: From September 2011
Region: Exclusively London Heathrow from September, worldwide from October
Target: Travelling women
Concept: Tom Ford introduces a fragrance that makes unabashed, feminine elegance exciting again. Violet Blonde is an opulent, dressed-up fragrance that revives the glamorous past of perfumery, when the most expensive ingredients in the world were crafted into signature scents of sophisticated beauty. It reinvents Violet’s classic character by juxtaposing its dazzling energy with the cool sensuality of precious Orris root. This unexpected relationship reveals a new facet of Violet: ravishing, sensual, elegant.
Contact Name: Annette Johnson
Contact Email: ajohnson@estee-lauder.co.uk
Address: 180 Great Portland Street
London
W1W 5QZ
Contact Name: Annette Alvarenga-Johnson
Contact Position: Manager - Administration and Communications
Contact Email: ajohnson@estee-lauder.co.uk
Contact Tel: +44 (0)870 034 6808
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