Frontier Magazine

Product Profile

Violet Blonde

Tom Ford, ,

Violet Blonde

Company: Estée Lauder Companies

Status: New to travel retail

Launch: From September 2011

Region: Exclusively London Heathrow from September, worldwide from October

Target: Travelling women

Concept: Tom Ford introduces a fragrance that makes unabashed, feminine elegance exciting again. Violet Blonde is an opulent, dressed-up fragrance that revives the glamorous past of perfumery, when the most expensive ingredients in the world were crafted into signature scents of sophisticated beauty. It reinvents Violet’s classic character by juxtaposing its dazzling energy with the cool sensuality of precious Orris root. This unexpected relationship reveals a new facet of Violet: ravishing, sensual, elegant.

Contact Name: Annette Johnson

Contact Email: ajohnson@estee-lauder.co.uk

Estée Lauder Companies

Address: 180 Great Portland Street

London

W1W 5QZ

Contact Name: Annette Alvarenga-Johnson

Contact Position: Manager - Administration and Communications

Contact Email: ajohnson@estee-lauder.co.uk

Contact Tel: +44 (0)870 034 6808

 

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