Status: Limited edition, new to travel-retail
Launch: November 2011
Region: UK
Target: Travellers to the 2012 Olympic Games
Concept: Following an exclusive agreement for the distribution of Olympics 2012 mascots and toys in UK travel-retail, Whitehouse has developed a whole collection of merchandise including plush, playing cards, keyrings and pen sets for the 2012 Games. The Wenlock plush, pictured, is part of the range, with the London Organising Committee of the Olympic and Paralympic Games (LOCOG) forecasting sales of £50 million for mascots alone
Contact Name: Geoff Hutley
Contact Email: ghutley@whitehousetravel.co.uk
Address: Basildon
Essex, SS14 3BX
UK
Contact Name: Geoff Hutley
Contact Position: Managing Partner
Contact Email: ghutley@whitehousetravel.co.uk
Contact Tel: +44 (0)7875 174405
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