Frontier Magazine

Product Profile

Wild Bluebell

Jo Malone, , 30-100ml

Wild Bluebell

Company: Bobbi Brown (Estée Lauder Companies)

Status: New to travel retail

Launch: September 2011

Region: Worldwide

Target: Travelling women

Concept: The World of Jo Malone™ introduces Wild Bluebell, a fresh new scent heady with the shimmering sweetness of vibrant sapphire blooms and inspired by a wickedly whimsical, contemporary fairytale starring Wild Bluebell herself. Fresh bluebell and clove form the top notes of this light floral fragrance. Lily of the valley, eglantine and jasmine are found at the heart with white amber and musk in the base of the scent.

Contact Name: Annette Johnson

Contact Email: ajohnson@estee-lauder.co.uk

Bobbi Brown (Estée Lauder Companies)

Address: 73 Grosvenor Street

London

W1K 3BQ

Contact Name: Annette Alvarenga-Johnson

Contact Position: Manger - administration and communications

Contact Email: ajohnson@estee-lauder.co.uk

Contact Tel: +44 (0)208 7408 0871

 

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