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WEB-BANNER-2017

The 33rd Frontier Awards are now open for entries and with a host of new categories, there’s never been a better reason enter with the opportunity to emerge victorious at our awards night on Wednesday 4 October, held during the TFWA World Exhibition & Conference 2017.

See below for a full list of this year’s categories, plus some important entry information.

Entry to the Frontier Awards is online to facilitate a smooth and seamless experience.

To enter the awards click here and to book a table click here.

The Categories

Airport operator of the year

Maximising ancillary revenues are critical to airport operators’ commercial success. The airport operator of the year category recognises and awards the processes integral to this success.

  • Examples of work done to facilitate and encourage the development of the commercial area
  • How has this leveraged the travel retail/duty free offer and overall mix?
  • How has the design – both of the airport and commercial areas – helped with the above?
  • Explanation of the travel retail/duty free retailer background and their dedication to the sector

Airport Retailer of the Year

As the industry continues to evolve, a need has emerged to recognise the achievements of a single retailer location – whether entered by a group retailer or solo operation. The award will go to the top-achieving location on the dual basis of both sales growth and innovation credential, be it an established or new location. This does not necessarily apply to overall volume sales, rather a growth in margins and the ability to experiment with new retail concepts.

  • Tangible examples of progressing prevailing retailing standards and improving the consumer journey
  • Demonstrable business results at said location
  • Examples of creativity by working with stakeholders to improve the overall customer experience

Border, Downtown & Non-Airport Retailer of the Year

This award is aimed at those retailers that work outside the airport environment, including such outlets as border stores and downtown operations, which remain an integral component to the industry. It also extends to ports, railways and trade-free zones, as well as military and diplomatic compounds. This sector tends to be less visible as a sales channel than airports, so it needs to work hard to boost its profile within the travel trade sector.

  • Examples of ‘exemplary’ standards in border, downtown and non-airport retailing and imagination in retail execution strategies
  • Further instances of how operations have responded to specific circumstances within their channel with ingenuity, flair and dynamism

NEW Cruise & Ferry Line Retailer of the Year 

This award recognises the importance of a lesser known channel within the industry that calls out for proper acknowledgement. This growing sector has specific requirements and operators must demonstrate that they are able to meet these in a creative, timely and appropriate manner in order to drive sales.

  • Excellent customer service and unique strategies for engaging with cruise and ferry ship customers
  • Ways in which entrants have marketed products via POS displays, special promotions and merchandising initiatives
  • How they have run training programmes that help promote staff engagement and enhance product knowledge

Marketing Campaign of the Year by a Retailer

In a bid to recognise the incredible efforts of trinity partners in heightening their respective marketing drives, Frontier has decided to create separate entries for all three stakeholders: retailers, airports and suppliers. We want entrants to demonstrate:

  • A clear marketing campaign that aligns the needs of associated stakeholders and translates this in a novel way into customer sales
  • Tools that increase footfall, penetration, conversion, new or repeat business and instils memorable consumer experiences
  • Evidence of an increase in sales volume over a given period of time

Marketing Campaign of the Year by an Airport

In a bid to recognise the incredible efforts of trinity partners in heightening their respective marketing drives, Frontier has decided to create separate entries for all three stakeholders: retailers, airports and suppliers. We want entrants to demonstrate:

  • A clear marketing campaign that aligns the needs of associated stakeholders and translates this in a novel way into customer sales
  • Tools that increase footfall, penetration, conversion, new or repeat business and instils memorable consumer experiences
  • Evidence of an increase in sales volume over a given period of time

Marketing Campaign of the Year by a Supplier

 In a bid to recognise the incredible efforts of trinity partners in heightening their respective marketing drives, Frontier has decided to create separate entries for all three stakeholders: retailers, airports and suppliers. We want entrants to demonstrate:

  • A clear marketing campaign that aligns the needs of associated stakeholders and translates this in a novel way into customer sales
  • Tools that increase footfall, penetration, conversion, new or repeat business and instils memorable consumer experiences
  • Evidence of an increase in sales volume over a given period of time

Inflight Retailer of the Year

As an enduring recognition of artistry in the air, the Inflight Retailer of the Year award reflects excellence in retailing within a highly competitive marketplace.

  • Entrants need to show how they’ve raised standards in their sector through merchandise assortment, presentation, marketing and promotions
  • Impeccable levels of customer service and original ways of engaging with the inflight consumer
  • Evidence of network support, eg crew training, staff engagement, product and knowledge assessments

Star Product of the Year Under $100

Following its highly successful debut last year, Frontier is continuing with its decision to split the star product category into two: star product of the year over $100 and star product of the year under $100. Each winner must prove that its SKU has been a revelation for the supplier and has helped drive sales for the retailers. The product should demonstrate:

  • Star qualities, eg appearance, design, packaging, pricing and versatility that goes above and beyond the competition
  • Solid sales
  • Evidence of tapping into new markets or cementing its position in current ones
  • How it has established itself as a ‘must-buy’ brand

Star Product of the Year Over $100

Following its highly successful debut last year, Frontier is continuing with its decision to split the star product category into two: star product of the year over $100 and star product of the year under $100. Each winner must prove that its SKU has been a revelation for the supplier and has helped drive sales for the retailers. The product should demonstrate:

  • Star qualities, eg appearance, design, packaging, pricing and versatility that goes above and beyond the competition
  • Solid sales
  • Evidence of tapping into new markets or cementing its position in current ones
  • How it has established itself as a ‘must-buy’ brand

NEW Best Inflight Product of the Year

The constraints of sales on board an airline often mean that brands need to rework their offer specifically for inflight. This award pays tribute to those products that have become best sellers in this competitive sector by capturing the imagination of passengers and encouraging spend outside of the traditional airport environment.

  • Submissions must show how the product has been adapted to suit the demands of the inflight channel
  • Evidence that the pricing has been set at the optimum level for driving sales
  • Entrants should demonstrate how the packaging has been tailored to the particular needs of the airline environment

Partnership Initiative of the Year

Partnership is very much the name of the game as we move towards a more competitive retail environment. This award is intended to acknowledge those who have worked together, often across category divides, in order to grow business for all concerned.

  • Please provide details of the partnership and reasons behind it
  • How has the partnership helped grow business for all parties?
  • Supply an overview of your plans for the future

Speciality Concept of the Year

Speciality concepts are initiatives that help to make the travel retail offer fresher and more engaging for the consumer.

  • Demonstrate how your offer has been tailored to suit a variety of locations and customer profiles
  • Include information on merchandise, point-of-sale and customer service initiatives that have maximised profits for the concepts under review
  • Explain in what ways this constitutes a genuine specialist innovation and how it has helped to increase levels of customer satisfaction

Supplier of the Year

Brands are the lifeblood of the travel retail offering and suppliers have to work hard to achieve recognition in the highly competitive travel retail arena.

  • Please provide examples to support your company’s commitment to the travel retail channel
  • Discuss how business development, sales and brand awareness have contributed to your success
  • Supply sales figures to demonstrate your company’s performance in the channel

NEW Best Food & Beverage Partnership of the year

Partnerships are what makes travel retail tick. Expanding on our existing partnership award, this new accolade focuses on the F&B side of the business, which commands an important share of travellers’ dwell time. It rewards a brand or retailer that has successfully worked with an airport operator to develop a novel and engaging offer at a catering outlet.

  • Submissions must show how the partnership has helped generate non-aeronautical revenues at the relevant airports
  • Describe how the quality of the F&B offer has attracted passengers
  • Demonstrate how the initiative has benefited all partners involved

NEW Best GTR-Exclusive Packaging of the Year

Limited editions and TR exclusives often revolve around the packaging as much as the product itself. With this award we celebrate the input that goes into creating eye-catching packaging that really brings the ‘wow’ factor and helps ramp up sales in duty free.

  • Entrants must explain how the packaging differs from that available on the domestic market
  • Submissions should demonstrate how this unique format has helped drive sales in the GTR channel
  • Please elaborate on the manufacturing quality, innovative use of materials and/or production technologies have all contributed to the product’s success in travel retail

Technology Innovator of the Year

This award seeks to recognise all forms of technological innovation used in the travel retail channel, whether that is a sales-generating social media presence, an interactive marketing campaign, or a new digital tool to enhance commercial performance.

  • Entrants must show how the innovation has resulted in measurable business benefits
  • Describe the ingenuity behind the success of the concept
  • Explain the impact that the innovation has had on the travel retail sector

Important information

There is no entry fee to participate in the Frontier Awards.

Submissions should be informative but concise and no longer than 1,000 words in total. Please note that all entries must be illustrated with facts, figures, performance data, statistics and customer profiles.

The use of graphics to illustrate your submission is encouraged. In addition, you are allowed to support your entry with back-up material, as this will enable you to expand on the success of your product or campaign.

The material will vary depending on the category entered and could include any of the following: branded media coverage, press releases, customer testimonials, sales figures, or other collateral that you feel helps to back up and strengthen your submission.