Fragrances, Skincare & Cosmetics

Seksy adds another string to its bow with new fragrance

After recently branching out into the sunglasses market, the globally successful Seksy brand is set to launch a new fragrance collection into travel retail. The fragrances will roll out globally in key markets in 2018 and are being launched to the channel for the first time during the TFWA World Exhibition in Cannes next month. In creating the new Seksy fragrances, Prism Parfums, the company behind Seksy Beauty, has collaborated with Time Products – creator of Seksy wristwear by Sekonda – and global brand Swarovski to “encapsulate three signature fragrances that embody female tastes across the … [Read more...]

Shiseido Travel Retail targets millennials with new Ipsa brand

Shiseido Travel Retail has launched a new skincare range aimed at millennials. The company is set to present Ipsa, the latest brand addition to its skincare portfolio, at the TFWA World Exhibition in Cannes. “We are excited to introduce Ipsa, positioned in the prestige segment, to Shiseido Travel Retail’s line-up as we continue to strengthen our offering for the duty free channel,” said Shiseido Travel Retail’s vice-president marketing Elisabeth Jouguelet “With more than 30 years of history, Ipsa is a trusted name in Japan and China and we are confident that it will appeal to younger travellers with its … [Read more...]

L’Oréal celebrates Haitang Bay store with pop-up party

L’Oréal Travel Retail recently hosted a three-day pop-up party to celebrate the opening of its new 55sqm Yves Saint Laurent boutique at China Duty Free Group’s Haitang Bay International Shopping Complex. The #MyLipVibes pop-up Party entertained an impressive 35 million people during the event in August – with 5,000 travellers at the event and millions more participating via their digital devices through the live feeds of eight top Chinese travel bloggers. The event showcased the brand’s Vernis à Lèvres lip products with celebrity make-up shows and DJ performances. Via a digitalized video booth, travellers … [Read more...]

Puig and Air France deliver multi-channel activation for Nina Ricci launch

Puig and Air France have partnered to deliver a 360 degree multi-channel activation to support the exclusive launch in European travel retail of the latest Nina Ricci limited edition – L’Air Du Temps Eau Florale. Leveraging a range of online, offline and inflight touchpoints, the activation aims to bring to life the new fragrance, which has been exclusively available via pre-order and on-board Air France flights from May. For the launch, Puig and Air France are executing a four-month promotional campaign across a number of channels and mechanisms. The fragrance is being featured on the home page banner of … [Read more...]

Shiseido opens new NARS boutique at Kuala Lumpur

Shiseido Travel Retail is set to open a NARS standalone boutique at Kuala Lumpur International Airport (KLIA), in partnership with local beauty travel retailer Colours & Fragrances. This marks the first time the make-up brand will be available in Malaysian travel retail. Located in KLIA’s Satellite Building, the 16.5sqm NARS boutique sits on the main concourse outside the Colours & Fragrances store. The space attracts high footfall thanks to its proximity to the Aerotrain, which connects the airport’s Main Terminal Building (MTB) to the Satellite Building. The new boutique is designed to guide … [Read more...]

Digital mastery helps L’Oréal flourish in ‘volatile’ GTR market in 2016

L’Oréal performed strongly in 2016 despite a “lacklustre” and “volatile” GTR market wordwide, according to results released today. In contrast to many who view the onset of digital as a threat to the market, L’Oréal Travel Retail managing director Vincent Bonay believes it is “galvinising” the industry and making it more accessible to the all-important millennial shopper. Make-up is a category which can benefit in a big way from digital, with social media sites such as Instagram giving shoppers a platform to share news of their purchases and make-up tips, thereby generating free promotion for the … [Read more...]