TFWA Asia Pacific 2018: Live blog

Scroll down for news from Monday's conference and Tuesday and Wednesday's show Thursday, 10 May 08.45: We are here for the last day of the TFWA Asia Pacific show in Singapore. 09.30: Power charging brand Skross is seeking out anew sort of ambassador for the brand - people within the industry. The idea is to get frequent travellers trying out their products on the go, according to Skross' Pia Kautz. The brand is also looking to launch its Jacob Jansen collaboration, which was announced in Cannes last year, at the TFWA World Exhibition and Conference in October. 11.00: The Desigual theme for AW18 is "we … [Read more...]

MEADFA announces date and location for next conference

MEADFA has announced its next conference will take place in Beirut, Lebanon, in November. The organisation attempted to hold its annual conference in the Lebanese city last year but it was rescheduled due to political uncertainty in the region. The rearranged event took place in Dubai in January and was attended by about 500 delegates which surpassed the attendance in November 2016. The next event will take place in Beirut from 19 to 20 November 2018 MEADFA President, Haitham Al Majali, said: “After the success of the MEADFA Conference in Dubai in January, I am delighted that we will be holding our next … [Read more...]

Blackjack uses geo-tagging to deliver enhanced brand ambassador performance

Specialist staffing agency Blackjack Promotions has invested in the latest geo-tagging technology to ensure maximum impact from brand ambassadors. Developed by AXLR8, the technology integrates with the experiential agency’s booking and rostering system via staff’s smartphones. An app makes it quick and easy to see where brand ambassadors are, which allows team leaders to redeploy them to meet demand and also send replacements where necessary. “We put all our staff through the most rigorous training and preparation for every campaign and shift we run, but the nature of our work means we have to be able to move … [Read more...]

Nordics 2017: Change, Brexit and inflight in focus

Brexit, inflight sales, shifting population demographics and the rise of China were all on the bill at last week’s Nordic Travel Retail Seminar in Helsinki - but the overriding theme of the day was change. From the moment former Swedish prime minister Fredrik Reinfeldt took to the stage to deliver the opening keynote speech until economist Kjell Nordström closed the talks, the whole day focussed on how the world is developing and what that could mean for GTR. Indeed the opening video montage focussed on the theme of a “changing world”, telling the assembled delegates: “A modern renaissance is happening … [Read more...]

Travel retail focus debuts at WTCE 2017 in Hamburg

Travel retail will be the focus of a new area at next year’s World Travel Catering & Onboard Services Expo (WTCE) which comes to Hamburg from 4-6 April next year, with more than 1,000 buyers and suppliers set to be in attendance. The debuting Focus on World Travel Retail section is one of three new features at WTCE 2017 alongside an Airline Forum and First Time Exhibitor Village. Introduced to reflect the huge growth within the sector, the section will include a suite of private meeting rooms, a networking bar with happy hours and a seminar theatre. The What’s New Onboard feature, highlighting new … [Read more...]

Dufry’s Julián Díaz: Industry must unite in order to grow

Dufy Group CEO Julián Díaz called on all stakeholders in the travel-retail industry to work together to grow the sector at the Tax Free World Association World Exhibition and Conference in Cannes on Monday. “The travel-retail value proposition is under challenge. The last two years has been the most difficult period in the history of this business,” he told delegates. “The industry has to work together to increase the maximum income per passenger. We either change the system or the system will change us.” Díaz argued that retailers, airports, airlines and agents must collaborate to optimise the design of … [Read more...]