Godiva hits the runway at chocolate fashion show

Four dresses were created by contemporary designer Anne-Sophie Cochevelou

Four dresses were created by contemporary designer Anne-Sophie Cochevelou

The latest Godiva collection has been unveiled in style at a Chocolate Fashion Show staged in October with T Galleria by DFS in Guam.

Godiva Gold Discovery is a 28-piece collection of ganaches, pralines, mousses and caramels, including seven new recipes and nine restyled favourites, presented in a gold gift box embossed with the signature ‘G’ and the Lady Godiva emblem.

For the Chocolate Fashion Show, four dresses were created by contemporary designer Anne-Sophie Cochevelou which combined state-of-the-art fashion and representations of Godiva’s chocolate boxes, including the new Gold Discovery Collection.

Matthew Hodges, general manager of Godiva Travel Retail, commented: “DFS has worked very closely with us on the breath-taking Gold Discovery promotion that we staged in T Galleria and supported our ground-breaking initiative with enthusiasm. The Godiva dresses designed by Anne-Sophie Cochevelou are out of this world – quite the most extraordinary creations you could expect to find in a travel retail store. We are thrilled and excited with the results and we are confident the shoppers were equally amazed and delighted.”

Strike a pose

During the event models struck elegant poses on the catwalk wearing dresses crafted from packaging materials

The dresses were crafted from packaging materials

During the event models struck elegant poses on the catwalk wearing dresses crafted from packaging materials. Customers could also pose for pictures of them wearing the dresses in an instant photo booth upon purchase of a box of Gold Discovery.

A showpiece dress called Tradition to Modernity was displayed on a static mannequin and was adorned with Gold Collection boxes on the hem; the skirt was formed of triangular brown godets and the bodice of Godiva Coeur-like lace; an array of new Gold Discovery boxes formed the collar and imitation chocolates decorated the headpiece.

Around the catwalk were displays of Godiva Gold Discovery and a trained hostess engaged with shoppers and offered samples at a tasting table.

The Godiva Gold Discovery Collection features ganaches passion fruit & pink pepper, white chocolate & bourbon vanilla, intense coffee, raspberry rose, and 85% dark chocolate. The caramels are chocolate caramel and salted caramel. New additions include a Mexican origin chocolate mousse and a pistachio praline.