French brandy St-Rémy focuses on history with packaging revamp

French brandy St-Rémy is drawing on its history and heritage with new-look packaging which carries its historic lion motif. St-Rémy was founded in the Loire Valley in 1886 by Paul-Emile Rémy Martin. Today the brand is available in 40 countries around the world and prides itself on being French "from soil to bottle". A recent search of the company's archives led to the discovery of a long-forgotten heraldic lion symbol. A renewed focus on heritage and history is one of the dominant trends within the spirit market today and inspired by the discovery, St-Rémy has got on board with the trend. The brand has … [Read more...]

Warner Edwards gin makes travel retail debut

Premium craft gin distiller Warner Edwards is making its travel retail debut in the UK. Warner Edwards will be available to purchase at a selection of UK airports from April 2018, debuting in Stanstead and Birmingham airports in mid-April and then launching in East Midlands and Manchester airports on 30 April. The brand prides itself on flavour innovation and broadening the gin category with a range of naturally flavoured gins that offer a new drinking option for those looking for more than just your standard gin and tonic. The variants debuting in travel retail this month are Victoria’s Rhubarb Gin (RRP … [Read more...]

Hendrick’s gears up for World Cucumber Day celebrations

This June is set to see the return of Hendrick’s World Cucumber Day campaign in the travel retail channel. The gin brand has a penchant for the unusual and for this year’s campaign has created a travelling “Cucumber Curiositarium” which includes a selection of cucumber specimens “uncovered by expert cucumber catchers” that are presented in display jars for travellers to marvel at in airports around the world. This campaign started at Amsterdam Schiphol during March and in the weeks leading up to “the big day” on June 14 sees activations with retailers at airports around the world, including Auckland, … [Read more...]

Treasury Wine Estates expands Californian wine range

Treasury Wine Estates (TWE) has expanded its portfolio of premium California wines. The wine company has launched two new wine collections from leading Napa Valley wineries, Beringer Vineyards and Sterling Vineyards to meet the growing interest in American wines from travel retail consumers. Developed with global travellers in mind, TWE said The Beringer Vineyards Rhine House Collection and The Pioneer’s Journey from Sterling Vineyards present the “quality, consistency and unique expression of California terroir in an easy-to-drink style suitable for wine connoisseurs and casual wine consumers … [Read more...]

Loch Lomond celebrates ‘The Spirit of The Open’ at Heathrow

Loch Lomond Group is celebrating its partnership with The Open with an interactive display with World Duty Free at Heathrow Airport’s Terminal 5. The company will be showcasing its Loch Lomond Whiskies and Glen Scotia single malt brands until 24 April 2018 in what is said to be its “largest global travel retail initiative to date”. Loch Lomond Whiskies recently announced a five-year partnership with The Open and the space in the World Duty Free store aims to present ‘The Spirit of The Open’ to the world, with large colour display screens featuring imagery of the Scotch whisky distilleries and the well-known … [Read more...]

Pernod Ricard Global Travel Retail unveils Absolut Raw

Pernod Ricard Global Travel Retail has launched a new travel retail exclusive vodka from Absolut into the Asia Pacific and Americas markets. Designed by Absolut’s master blender, Per Hermansson, Absolut Raw is described as a “super-premium, edgy vodka”, created through a process that reintroduces hand-selected cuts into the vodka. “Absolut Raw marks an innovation in vodka. The process of taking these hand-selected cuts, that are naturally produced during the distillation, and then reintroducing them to the liquid creates a taste unlike any other vodka,” added Hermansson. Shelf appeal Each bottle of … [Read more...]